Scan barcode
—
Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg
224 pages • missing pub info (editions)
ISBN/UID: 9780857025807
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 29 May 2013
Description
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinni...
Community Reviews
Content Warnings
—
Robert P. Ormrod, Nicholas O'Shaughnessy, Stephan C. M. Henneberg
224 pages • missing pub info (editions)
ISBN/UID: 9780857025807
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 29 May 2013
Description
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinni...
Community Reviews
Content Warnings