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400 pages • missing pub info (editions)
ISBN/UID: 9780470713952
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 19 June 2012
Description
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused ...
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400 pages • missing pub info (editions)
ISBN/UID: 9780470713952
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 19 June 2012
Description
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused ...