The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Edward Lebar
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
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John Gerzema, Edward Lebar
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar

missing page info Add in missing page information • first pub 2008 (editions)

informative slow-paced
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Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from...

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