Authentic(tm): The Politics of Ambivalence in a Brand Culture by Sarah Banet-Weiser

Authentic(tm): The Politics of Ambivalence in a Brand Culture

Sarah Banet-Weiser

279 pages missing pub info (editions)

nonfiction sociology
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is ne...

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