Principles of Marketing by Camille Passler Schuster, Mary Anne Raymond, John F. Tanner
Principles of Marketing

Camille Passler Schuster, Mary Anne Raymond, John F. Tanner

missing page info Add in missing page information first pub 2005 (editions)

nonfiction informative medium-paced
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"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library.

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