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212 pages • first pub 2007 (editions)
ISBN/UID: 9780415354042
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 November 2007
Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line a...
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212 pages • first pub 2007 (editions)
ISBN/UID: 9780415354042
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 November 2007
Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line a...
Community Reviews
Content Warnings