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200 pages • missing pub info (editions)
ISBN/UID: 9781526446848
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 22 January 2019
Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer...
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200 pages • missing pub info (editions)
ISBN/UID: 9781526446848
Format: Hardcover
Language: English
Publisher: Sage Publications Ltd
Publication date: 22 January 2019
Description
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer...