Retail Marketing Management: The 5 Es of Retailing by Dhruv Grewal

Retail Marketing Management: The 5 Es of Retailing

Dhruv Grewal

200 pages missing pub info (editions)

nonfiction business economics
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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer...

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