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320 pages • first pub 2000 (editions)
ISBN/UID: 9780465078073
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 01 November 2000
Description
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, f...
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320 pages • first pub 2000 (editions)
ISBN/UID: 9780465078073
Format: Paperback
Language: English
Publisher: Basic Books
Publication date: 01 November 2000
Description
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, f...