The Story Factor by Annette Simmons, Doug Lipman

The Story Factor

Annette Simmons, Doug Lipman

320 pages first pub 2000 (editions)

nonfiction business informative inspiring reflective slow-paced
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In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, f...

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