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288 pages • first pub 1992 (editions)
ISBN/UID: 9780446364010
Format: Paperback
Language: English
Publisher: Grand Central Publishing
Publication date: Not specified
Description
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public...
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288 pages • first pub 1992 (editions)
ISBN/UID: 9780446364010
Format: Paperback
Language: English
Publisher: Grand Central Publishing
Publication date: Not specified
Description
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public...
Community Reviews
Content Warnings