Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Kelley, Jon James, Neil Richardson

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Neil Kelley, Jon James, Neil Richardson

256 pages missing pub info (editions)

nonfiction business economics
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Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainab...

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