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237 pages • first pub 2004 (editions)
ISBN/UID: 9781412911818
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Publication date: 17 May 2007
Description
Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consu...
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237 pages • first pub 2004 (editions)
ISBN/UID: 9781412911818
Format: Paperback
Language: English
Publisher: Sage Publications Ltd
Publication date: 17 May 2007
Description
Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consu...