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264 pages • missing pub info (editions)
ISBN/UID: 9781861521644
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 10 March 2010
Description
The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues a...
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264 pages • missing pub info (editions)
ISBN/UID: 9781861521644
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 10 March 2010
Description
The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues a...
Community Reviews
Content Warnings