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104 pages • first pub 2016 (editions)
ISBN/UID: 9781629561813
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 13 October 2016
Description
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the...
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104 pages • first pub 2016 (editions)
ISBN/UID: 9781629561813
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 13 October 2016
Description
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the...