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missing page info • first pub 1987 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consu...
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missing page info • first pub 1987 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consu...
Community Reviews
Content Warnings