The Uses Of Mass Communications: Current Perspectives On Gratifications Research by Elihu Katz, Jay G. Blumler
The Uses Of Mass Communications: Current Perspectives On Gratifications Research
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Elihu Katz, Jay G. Blumler
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The Uses Of Mass Communications: Current Perspectives On Gratifications Research

Elihu Katz, Jay G. Blumler

318 pages • missing pub info (editions)

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The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on pop...

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