Brand Sense by Martin Lindstrm

Brand Sense

Martin Lindstrm

175 pages first pub 2005 (editions)

nonfiction business design psychology informative slow-paced
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Description

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this,...

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