Managerial Economics and Strategy by James A. Brander, Jeffrey M. Perloff

Managerial Economics and Strategy

James A. Brander, Jeffrey M. Perloff

608 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi....

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