Managing Innovation: Integrating Technological, Market and Organizational Change by John Bessant, Joe Tidd

Managing Innovation: Integrating Technological, Market and Organizational Change

John Bessant, Joe Tidd

594 pages first pub 1997 (editions) user-added

nonfiction business informative medium-paced
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Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage...

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