Mobile Influence: The New Power of the Consumer by Chuck Martin

Mobile Influence: The New Power of the Consumer

Chuck Martin

256 pages first pub 2013 (editions)

nonfiction business informative medium-paced
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Description

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the...

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