Latinos, Inc.: The Marketing and Making of a People by Arlene Dávila

Latinos, Inc.: The Marketing and Making of a People

Arlene Dávila

289 pages first pub 2001 (editions)

nonfiction race challenging informative slow-paced
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Description

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining mome...

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