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289 pages • first pub 2001 (editions)
ISBN/UID: 9780520274693
Format: Paperback
Language: English
Publisher: University of California Press
Publication date: 01 September 2012
Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining mome...
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289 pages • first pub 2001 (editions)
ISBN/UID: 9780520274693
Format: Paperback
Language: English
Publisher: University of California Press
Publication date: 01 September 2012
Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining mome...