Stakeholder Marketing by Patricia L. Rees, Phil Harris
Stakeholder Marketing

Patricia L. Rees, Phil Harris

208 pages missing pub info (editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employin...

Read more

Community Reviews

Loading...

Content Warnings

Loading...