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1264 pages • first pub 1999 (editions)
ISBN/UID: 9781405846349
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised t...
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1264 pages • first pub 1999 (editions)
ISBN/UID: 9781405846349
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised t...
Community Reviews
Content Warnings