Theories of Mass Communication by Melvin L. Defluer, Melvin L. Defluer, Sandra J. Ball-Rokeach

368 pages first pub 1981 (editions)

nonfiction challenging informative medium-paced
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This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass c...

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