Switch: How to Change Things When Change Is Hard by Heath, Chip, Heath, Dan 1st edition (2010) Hardcover by Chip Heath, Chip Heath, Dan Heath

Switch: How to Change Things When Change Is Hard by Heath, Chip, Heath, Dan 1st edition (2010) Hardcover

Chip Heath, Chip Heath, Dan Heath

missing page info Add in missing page information • first pub 2010 (editions)

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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to St...

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