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Hahn, Caples, Caples
269 pages • first pub 1980 (editions)
ISBN/UID: 9780130957016
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling lay...
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—
Hahn, Caples, Caples
269 pages • first pub 1980 (editions)
ISBN/UID: 9780130957016
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling lay...