Tested Advertising Methods by Hahn, Caples, Caples
Tested Advertising Methods

Hahn, Caples, Caples

Tested Advertising Methods

Hahn, Caples, Caples

269 pages first pub 1980 (editions)

nonfiction business informative slow-paced
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Description

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling lay...

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