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254 pages • first pub 2011 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's ...
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254 pages • first pub 2011 (editions)
ISBN/UID: None
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's ...