The Routledge Companion to Identity and Consumption by Ayalla Ruvio, Russell W. Belk

The Routledge Companion to Identity and Consumption

Ayalla Ruvio, Russell W. Belk

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"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become c...

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