Ultimate Marketing Plan by Dan S. Kennedy
Ultimate Marketing Plan

Dan S. Kennedy

Ultimate Marketing Plan

Dan S. Kennedy

215 pages first pub 1991 (editions)

nonfiction business economics informative medium-paced
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Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselli...

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