Creating Market Insight: How Firms Create Value from Market Understanding by Brian D. Smith, Paul Raspin
Creating Market Insight: How Firms Create Value from Market Understanding
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Brian D. Smith, Paul Raspin
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Creating Market Insight: How Firms Create Value from Market Understanding

Brian D. Smith, Paul Raspin

missing page info Add in missing page information • first pub 2008 (editions)

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Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market know...

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