Luxury Brand Management in Digital and Sustainable Times by Gerald Mazzalovo, Michel Chevalier

Luxury Brand Management in Digital and Sustainable Times

Gerald Mazzalovo, Michel Chevalier

539 pages • missing pub info (editions) user-added

nonfiction business economics informative medium-paced
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Learn about the luxury brand industry from the inside out with this masterful and insightful resourceThe newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes ...

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