The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Brent Adamson, Matthew Dixon, Pat Spenner

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Brent Adamson, Matthew Dixon, Pat Spenner

288 pages • first pub 2015 (editions)

nonfiction business informative medium-paced
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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Y...

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