Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python by Thomas Miller

Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python

FT Press Analytics

Thomas Miller

480 pages missing pub info (editions)

nonfiction business computer science science informative medium-paced
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Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, T...

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