The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport, John C. Beck

The Attention Economy: Understanding the New Currency of Business

Thomas H. Davenport, John C. Beck

272 pages first pub 2001 (editions)

nonfiction business technology challenging informative reflective medium-paced
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Description

In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind.

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