Entrepreneur's Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by Brant Cooper, Jeremiah Gardner
Entrepreneur's Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
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Brant Cooper, Jeremiah Gardner
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Entrepreneur's Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value

Brant Cooper, Jeremiah Gardner

297 pages • first pub 2014 (editions)

nonfiction business informative medium-paced
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The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Tim...

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