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ISBN/UID: 9781543078992
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: Not specified
Description
This book examines the existing uses and potential uses of GIS in marketing. In examining the interaction of marketing and geography, the variables of demographics, space, and time are used as a framework. Specific applications of GIS in customer ...
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missing page info
ISBN/UID: 9781543078992
Format: Paperback
Language: English
Publisher: Createspace Independent Publishing Platform
Publication date: Not specified
Description
This book examines the existing uses and potential uses of GIS in marketing. In examining the interaction of marketing and geography, the variables of demographics, space, and time are used as a framework. Specific applications of GIS in customer ...