Fame & Fortune: How Successful Companies Build Winning Reputations by C. B. M. van Riel, Charles J. Fombrun

Fame & Fortune: How Successful Companies Build Winning Reputations

C. B. M. van Riel, Charles J. Fombrun

missing page info Add in missing page information first pub 2003 (editions)

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Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputatio...

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