Buzz: Harness the Power of Influence and Create Demand by Ann O'Reilly, Ira Matathia, Marian Salzman

Buzz: Harness the Power of Influence and Create Demand

Ann O'Reilly, Ira Matathia, Marian Salzman

256 pages • first pub 2003 (editions)

nonfiction business informative slow-paced
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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in const...

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