Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Made to Stick: Why some ideas take hold and others come unstuck
—
Chip Heath, Dan Heath
Add cover

Made to Stick: Why some ideas take hold and others come unstuck

Chip Heath, Dan Heath

336 pages • first pub 2006 (editions)

nonfiction business psychology informative reflective fast-paced
Powered by AI (Beta)
Loading...

Description

- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectMade to Stick uses cutting-edge insight to help you ensure that what yo...

Read more

Community Reviews

Loading...

Content Warnings

Loading...