Foundations of Scenario Planning: The Story of Pierre Wack by Thomas J. Chermack

Foundations of Scenario Planning: The Story of Pierre Wack

Routledge International Studies in Business History

Thomas J. Chermack

290 pages missing pub info (editions)

nonfiction business economics history informative medium-paced
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Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning - an alternative and complement to strategic planning. Scenarios...

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