How Firms Succeed: A Field Guide to Design Management by James P. Cramer, Scott Simpson

How Firms Succeed: A Field Guide to Design Management

James P. Cramer, Scott Simpson

282 pages first pub 2002 (editions)

nonfiction business informative medium-paced
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A hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms offering advice on specific problems and situations and providing insight into the art of inspirational ma...

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