George Gerbner: A Critical Introduction to Media and Communication Theory by Michael Morgan

George Gerbner: A Critical Introduction to Media and Communication Theory

Michael Morgan

176 pages first pub 2011 (editions)

challenging informative reflective medium-paced
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One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industrie...

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