The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers by Mal Warwick, Paul Polak

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Mal Warwick, Paul Polak

264 pages • first pub 2013 (editions)

nonfiction business economics informative medium-paced
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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world’s greatest challenge—they represent an extraordinary market opportunity. By learning...

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