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402 pages • missing pub info (editions)
ISBN/UID: 9781138593930
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 23 July 2019
Description
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by buil...
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402 pages • missing pub info (editions)
ISBN/UID: 9781138593930
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 23 July 2019
Description
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by buil...
Community Reviews
Content Warnings