The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Nick Toman, Matthew Dixon, Rick Delisi

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

Nick Toman, Matthew Dixon, Rick Delisi

237 pages • first pub 2013 (editions)

nonfiction business informative slow-paced
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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagu...

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