Restaurant Marketing for Owners and Managers by John T. Bowen, Patti J. Shock, John M. Stefanelli

Restaurant Marketing for Owners and Managers

Wiley Restaurant Basics Series

John T. Bowen, Patti J. Shock, John M. Stefanelli

230 pages missing pub info (editions)

nonfiction business economics food and drink travel
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The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By pro...

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