Kevin Lane Keller

14 books

Marketing Management [with MyMarketingLab & eText Access Codes] by Philip Kotler
Marketing Management [with MyMarketingLab & eText Access Codes]
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Philip Kotler

Marketing Management [with MyMarketingLab & eText Access Codes]

Philip Kotler

692 pages • first pub 1967 (editions)

Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package by Philip Kotler, Kevin Keller, Phil Kotler
Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package
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Philip Kotler, Kevin Keller, Phil Kotler

Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package

Philip Kotler, Kevin Keller, Phil Kotler

missing page info • missing pub info (editions)

nonfiction business economics informative slow-paced
Strategic Brand Management: A European Perspective by Mats Georgson, Tony Apéria, Kevin Lane Keller

Strategic Brand Management: A European Perspective

Mats Georgson, Tony Apéria, Kevin Lane Keller

829 pages • first pub 2008 (editions)

challenging informative medium-paced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

600 pages • missing pub info (editions)

nonfiction business informative medium-paced